YouTubers have to declare ads. Why doesn't anyone else?

  Ganger 2,770,981

Tom Scott

15 dager siden

Around the world, there are regulations for "influencers". Those regulations make sure that if someone is paid to endorse a product, they have to declare that payment to the people watching. But why does no-one on TV, or film, or anywhere else have to do that?
Written and performed by TOM SCOTT
Script assistant ANDREA MARKS
"Does the Spearmint Lose Its Flavor on the Bedpost Overnight" by Rose/Broom/Breuer (1924), arranged for orchestra by BENJAMIN SQUIRES
Filmed safely:
© Pad 26 Limited MMXXI
Lonnie Donegan changing Spearmint: mentioned in a lot of places, but I can't find a contemporary account.
Ray Davies flying: thekinks/status/1265203792754212864 and
BBC trademark policy:
Pitbull and Kodak: pitbull/status/16567622829080576
Pitbull and Voli: "Owned and operated by Armando Christian Perez, aka Pitbull"
Gucci on Lil Pump: no quotes, but given the lyrics and video, it's safe to say they didn't have control
YMCA reaction:,10172867
US Code Title 15:
Nikkie de Jager, One Dip Makeup Challenge:
Disclosures 101 for Social Media Influencers [PDF]:
An Influencer’s Guide to making clear that ads are ads [PDF]:
The FTC’s Endorsement Guides: What People Are Asking:
NOpost declaration:
"Branded content pods":
Farrow and Ball:
Branson cameo:
Superman's $40,000:
Bond placement:
Lorraine Kelly's tax bill:
"Moms' conference":
SNT viewing figures:
"19 years in a row":
"Can't find any other example" of the castle being covered:
Ofcom on product placement in UK TV:
"One article on a tabloid web site":
FCC, "The FCC and Freedom of Speech":
US Bill of Rights:
First Amendment exceptions: fact-checked by legal experts, but best summarised on Wikipedia:
Commercial speech:
Communications Act 2003:
Animal Defenders International v United Kingdom:
CMA, "Social media endorsements: being transparent with your followers":
German product placement:
00:00 Intro
00:58 1. Payment and Control
05:47 2. You Have To Declare It
09:17 3. No-One Else Has To Declare It
18:03 4. We're Going To Disney World
24:47 5. The Land Of The Free
31:15 Outro

Tom Scott
Tom Scott 20 dager siden
"Influencers have to declare sponsorships clearly and up-front. Why doesn't that apply to any other medium?" would have been a much more accurate title, but alas, NOpost titles have to be short and catchy!
95rav 9 timer siden
The way you advertised the White Cliffs for the UK was truely inspiring: definitely planning a visit within two years.
This Guy Roll Needs
This Guy Roll Needs 11 timer siden
Isnt japanese dramas and animes have something like this in TV? like some line that says "this show is sponsored by these brand"
Jonathan Corbett
Jonathan Corbett Dag siden
What about the "P" symbol that precedes paid "Product Placement" promotion in soaps and TV shows in the UK? That has to be shown upfront, pre show
For The Love Of Noise
For The Love Of Noise Dag siden
Paid ad from the anti-vapers?
? Dag siden
You made the mistake of trying to talk while vaping.
worldssmallestfan 2 minutter siden
6:30 that makeup guru has a very subtle, yet effective, system.
polard keren
polard keren 5 minutter siden
The foolish friday alternately clap because maria historically hurry beyond a truthful throat. hapless, flowery day
Kayla Ogden
Kayla Ogden 11 minutter siden
11:43 Tom taking a big ass hit out of nowhere is one of the best things I've ever seen on this channel 😂
Nathan Pyle
Nathan Pyle 36 minutter siden
Tom: and now it's time to play 'is this an advert' NOpost: ...and I took that personally
Arnold Loudly
Arnold Loudly Time siden
Tell you wha , if you want permission to promote something Tom, do more video's about the US Dollar, like that one you were nice and quiet in that one........
Nathan tubera
Nathan tubera Time siden
The true cork inexplicably rely because windshield philly use opposite a grotesque orchestra. painstaking, exultant bone
Arnold Loudly
Arnold Loudly Time siden
You are, as they qaintly put it, a 'creator' - and as such, you need guidlines, rules and a coolaid drinking contact at YTHQ......just in case you get any ideas about truth. Or integrity. Sell by all means, but WE want our cut...DO AS WE SAY, NOT AS WE DO, we are not evil.....Have a GREAT day!
Destroyer 186
Destroyer 186 2 timer siden
"Is this an advert" *midroll ad plays uhhh, yes?
why man
why man 2 timer siden
I just spent 31 minutes waiting for Tom to say “ and that’s why I have to tell you, this videos sponsored by RAID SHADOW LEGENDS”
Jon Whick
Jon Whick 2 timer siden
Difference is one group paid governmental officials dor decades then other very few could afford more then a few hundrer bucks a year so they dont care
TheMrarrie18 3 timer siden
Never knew I would watch this for his little parodies, but now I do.
Karl Easterly
Karl Easterly 3 timer siden
As a consumer who wants to create an environment as free from advertisements as possible I work hard to remove any adverts from my environment. I pay google a monthly fee to use youtube advert free. I "paid' to have the adverts removed, yet, many put adds into videos and remove my ability to filter those videos out as well, that sort/filter option is not present now is it. This removes my ability to control the content that I as an individual choose for myself. I have a right to choose the content I want to be apart of. The advertising mentality is predatory and lacking morality as evidenced by the way the industry disrespects the sovereignty of the individual to choose the content they are willing to be subject to and actively works to invade any open crack of sound space to my ears or eyes to slam 'buy my this or that' message at every turn. Where is your message respecting the watcher? Love your channel btw.. and you. Please don't take this as hostile, just passionate.
kapytanhook 4 timer siden
Personally I like freedom of speech and don't think politicians should micromanage us to this level because they are ineffective. The collective deciding what the individual should do for the common good sets a bad precedent. But for some reason this love for freedom is not shared by left nor right.
PositivePenny 4 timer siden
Don't see how sexualized images of children are speech but let's agree to disagree.
Quinten Cambridge
Quinten Cambridge 4 timer siden
All that annoys me is the double standards. It's always going to be impossible to separate influences, you can always go that one extra layer deeper but at the very least, we should hold everyone to the same standards
Sagar Alias Jackie
Sagar Alias Jackie 5 timer siden
*Fast and Furious movies left the chat.
ValiantAtlas 5 timer siden
I was expecting Raid Shadow Legends or State of Survival.
Chris Franz
Chris Franz 7 timer siden
Just took a melatonin. Delighted to be here
teh polarwolf
teh polarwolf 7 timer siden
He's British
Rishi aryan lanka
Rishi aryan lanka 7 timer siden
AaronHasRayGun 8 timer siden
Me at 4:06 AM: oh wow 31 one min I should wait till tomorrow Also me at 4:37 AM: I don’t need sleep I need more Tom videos
Goldenapple 710
Goldenapple 710 8 timer siden
You gave me an ad about seduction...oh boy I do like those very very accurate personalized ads.
FOXtube LP
FOXtube LP 9 timer siden
"The FCC wont let me be" -Eminem
Sheerspeechcraft 9 timer siden
I just want to live in a world without any advertisements at all. I just want to be left alone when I'm watching things
Beefy Mcskillet
Beefy Mcskillet 10 timer siden
It happens in nascar 👀
Arkadia Kowalczyk
Arkadia Kowalczyk 10 timer siden
In Poland they have to do that in tv and I think radio too, so I quess because NOpost is world wide and has to comply to local laws around the world
steve1978ger 10 timer siden
... like that Drake song designed around pushing a particular brand of hard liquor to teenagers?
Jake c
Jake c 10 timer siden
Corporations in America are considered a person. Mazda America or kimber American have all the human rights provided by the constitution.
Panzer Ausf Productions
Panzer Ausf Productions 11 timer siden
Regal_7 11 timer siden
Well it's time to play, "Is This an Adver..." [NOpost ad kicks in]
Mora Mulford
Mora Mulford 12 timer siden
The grotesque road industrially crawl because size embryologically discover above a elfin gosling. peaceful, humdrum market
MaverickBlue 13 timer siden
You'd think music videos would have to comply with declaration if they upload their videos to NOpost....
Connor Crowley
Connor Crowley 13 timer siden
Tom Scott claiming that corporations shouldn't have all the rights of people? Unacceptable. Only corps and relegions should have rights as people defined in the constitution
Tristan DeMoss
Tristan DeMoss 14 timer siden
you should have the right.... stop.. you should have the "brain" to realize you're being advertised to :P. Good video dude. I feel your points. Hell I even subscribed. You're hella honest that's all I care. Even if I can't agree with your thoughts on free speech. You or anyone telling me you received money to say something is not going to change my opinion of what is said. Educate people to be analytical and to think for themselves. I feel it's dangerous to imply that people need help distinguishing their own opinions. You buy a bad product. you learn.
Nopykon 15 timer siden
Struct with a sudden urge to visit the White Cliffs of Dover. Not sure why. Hmm.
Penny Lane
Penny Lane 15 timer siden
It's interesting to see how even otherwise very thoughtful Americans resort to the slipperiest of slippery slope arguments to defend their extreme form of free speech, even against clear evidence from many other democracies that this radical form isn't needed to protect civil liberties.
choms 16 timer siden
Computer Nerd
Computer Nerd 16 timer siden
Tom Cruise in the movie Top Gun had a HUGE influence in U.S. Navy recruitment. In fact, the navy often allows Hollywood to shoot movies on their ships and military bases and with military equipment. Its a win-win for them, it gives them recruits.
Robert Michael
Robert Michael 16 timer siden
In Australia, I never really paid attention to it till my girlfriend from Germany pointed it out. But on the radio, they will give us a quick news update, giving us basic important news titles, traffic info etc, then just go straight into an ad for a product, same person using the same serious voice with no disclaimer whatsoever. They just go ".... and if your on the pacific highway from Wollongong you can expect some delays. Mcdonalds has a new chicken menu with the Hawaiian and the spicy burger out now for you to try. next up, Mr Brightside by The Killers" absolutely no difference in speech and when it was pointed out I was like "thats weird, ive never really noticed it before".
Jesse Yules Film
Jesse Yules Film 16 timer siden
Thanks for this. I think about this issue all the time.
FRACTURED LIFE 17 timer siden
Random Guy
Random Guy 17 timer siden
Not that I agree with it, but I think one of the reasons may be that in the setting of professional tv, movies, produced videos and so on, there is already a clear understanding that these are done so commercially and most likely paid for. In youtube or social media it can still give the idea this is a regular and genuine opinion of any customer, just like a random review of a product, whereas in TV/cinemas/events etc. these aren't private people to begin with but it is already done in a commercialized setting. So I guess that could be one explanation, you still have a blurred line between private and professional on social media, so that is why they perhaps have to declare it more harshly that there is a professional remuneration behind it. Just my two cents.
Keystone 566
Keystone 566 18 timer siden
yes, it was an advert
Jackson Charlie
Jackson Charlie 18 timer siden
Could potentially make for some unrealistic tv. Could you imagine a show about framers where they can't mention how much they love their Stiletto hammer? Instantly shatters the illusion.
Forest Green
Forest Green 18 timer siden
Great video. Spitting FACTS.
Yetinerd 19 timer siden
the new revloution my commrades
DarynYT 19 timer siden
One Lone Potato chip
One Lone Potato chip 19 timer siden
11:45 omg! Do you vape? Maybe I should try it too! That is soo cool!
Minigui98 20 timer siden
We get it you vape. Awesome video, cheers!
Derianmon 20 timer siden
molly inglis
molly inglis 22 timer siden
lived in the UK my whole live, had no idea that's what the P meant
Ezeckel Reichert
Ezeckel Reichert 22 timer siden
PersonMan000 23 timer siden
I want more satirical ads. They were so good.
Hubert 23 timer siden
This intro with "Tom Scott Gaming" and vaping are brilliant!
Roland Katsuragi
Roland Katsuragi 23 timer siden
Please never "vaporize" again Tom
etienne mahe
etienne mahe Dag siden
26:15 WTF is this world where "Convincing someone to commit suicide" and "Breaching copyright law" sit in the same category??
Blacklily Orchard
Blacklily Orchard Dag siden
must not forget sigue sigue sputnik who straight up put commercial ad samples right in the song for money.
The Watcher XD
The Watcher XD Dag siden
Ugh... people worse than me are so unethical
The Watcher XD
The Watcher XD Dag siden
And people the same are copycats
The Watcher XD
The Watcher XD Dag siden
And people better then me are snobby
HelloJinxie Dag siden
"Is this an advertisement?" *2 NOpost ads play*
The Unseen
The Unseen Dag siden
I wish politicians had to do that.
Daniel Diaz
Daniel Diaz Dag siden
Fantastic video as always. Very informative and thought provoking.
danny117hd Dag siden
My favorite is Ford on Netflix Ranch. It just works. is Ford paying or does it just work?
Jonathan Corbett
Jonathan Corbett Dag siden
What about the "P" symbol that precedes paid "Product Placement" promotion in soaps and TV shows in the UK? That has to be shown upfront, pre show
Torsten Behrendt
Torsten Behrendt Dag siden
I really like your videos, but not all of your viewers are native English speakers. Perhaps you want consider speaking a little slower ? Just a little bit ;-)
Travis // Dragonze
Travis // Dragonze Dag siden
The government will not enforce television shows and films to state their sponsorships, I believe this because most governments use those media to promote their agendas, like Batman vs superman for an example... the military weapons are not cgi, and the soldiers you can see in frame are real soldiers... they supply props and military personal to films like these if they in turn make the government look good... like when superman said you are all superman to the soldiers in said film while congratulating them
Brandon M
Brandon M Dag siden
Never thought I'd hear Gucci Gang on this channel. Disappointed.
CHLinusch Dag siden
9:45 yes PM Blair, really good, got it.
killsars Dag siden
youtube ad cuts in at exact 12:30, hmm...
bansam loiem
bansam loiem Dag siden
The forgetful harp sporadically rain because memory distinctly radiate alongside a hesitant replace. wry, noxious shears
Baloonboy 105
Baloonboy 105 Dag siden
reallybusy sorry
reallybusy sorry Dag siden
why does this have so many dislikes?
Infernow Dag siden
ur little lungs are too small to hotbox with god
Infernow Dag siden
At this point, if I'm ever gonna upload a video, im gonna put a disclaimer on the tittle, and spoken at the start of the video saying that its an ad XD (u know, just incase)
python java
python java Dag siden
If there's a product placement for ear buds in a music video that's not "obviously an advert". I barely notice it
Martin Murray
Martin Murray Dag siden
Great vid coming from a legal alien
Jenrex Polinag
Jenrex Polinag Dag siden
Sheik S
Sheik S Dag siden
Challenge information
Nathan Jowett
Nathan Jowett Dag siden
Tom you've outdone yourself. This video is a masterpiece of cinema!
bofooit gojo
bofooit gojo Dag siden
So Casino Royale should have been Advertisement Royale
Jeff Renman
Jeff Renman Dag siden
I'm here because NOpost is placing ads every minute 30 seconds they've gone insane… This insane company called NOpost uses videos by the people for the people and now all they're doing is building hatred. In a world where hatred is on the rise why does NOpost have to be up in the forefront of this insane advertising campaign causing hatred. I call on everyone to report videos for mass advertising in the drop-down box
bofooit gojo
bofooit gojo Dag siden
zilfondel Dag siden
Tom, how about going down the rabbit hole of influencers for major corporations (particularly car companies) who are not endorsed or sponsored by the car company, but those influencers hold stock who benefit from inflated stock prices as they "move the market." We see that a lot these days in certain tech bubbles.
william maldonado
william maldonado Dag siden
Oi mate 'ou got a loicense for 'at trademark use in your song? The UK is such a joke nanny state.
Ze Bunker
Ze Bunker Dag siden
If an American did the same video it would be 4 minutes long and get the same point across. Stop talking so much brits.
josiah9008 Dag siden
This is exactly how the bicycle industries handles reviews same as the Car industry. Most of them will not give honest reviews and the reviews all sound the same.
Lachlan Mason
Lachlan Mason Dag siden
Not a sponsorship but Disney’s Own Christmas parade they pre record and broadcast disrupts the area in fron of the castle for a few days.
Ramix Nudles
Ramix Nudles Dag siden
"Chewing gum" is the better lyrics. "Cherry cola" is not only better lyrics, it makes more sense. Cherry cola would be easier to replicate as a taste or flavor. Cherry is a recognizable flavoring, and used to try to disguise the regular flavors in a bunch of horrible products, i.e., when they are trying to slip something inferior or disgusting past you.
Lawrence Calablaster
Lawrence Calablaster Dag siden
I never even knew about the original lyrics of either.
rblx08 Dag siden
11:46 you are welcome
Skandraken Dag siden
Tom Scott: "It's time to play is this an advert?" NOpost: "This is the perfect place for an ad break." Me: "Yes, this is blatantly an ad." I had to stop and mentally register the skip button in the corner of the ad. Well played, NOpost.
Kavai Animu
Kavai Animu Dag siden
NOpostr: drinks a soda during the video The UK: OY YOU GOT A LOICENCE FOR THAT SODA
Chronic Abraham
Chronic Abraham Dag siden
Tom Scott hitting a vape and trying to casually continue his topic before coughing up a lung is exactly why I kept watching
Christoffer Kamronn
Christoffer Kamronn Dag siden
🤘🏼 👏🏼 YES YES YES! Spot on!! Please make a 2.0 in a year!!!
MukDesigns Dag siden
Anyone else really want to do to Disney World?
imdawolfman Dag siden
You could replace, 'This video is not sponsored' with, 'Your name here'. Or not.
Sgt. Reznov Sniper
Sgt. Reznov Sniper Dag siden
brianbp4f Dag siden
So Casino Royale should have been Advertisement Royale
Hpv ꧁Xeno꧂
Hpv ꧁Xeno꧂ Dag siden
11:45 Don't thank me :>
Adar Oben
Adar Oben Dag siden
The unbranded chewing gum lost its flavor long before you stick it to the bed post.
Vedant Kumar
Vedant Kumar Dag siden
Hey, look into The "Coca Cola" Song, produced by the bollywood industry
Victor Salmon
Victor Salmon Dag siden
Hilarious, informative, and appreciated. Thanks for your work!
DeLaPrd Dag siden
Probably because NOpost content is as low-effort as it gets while attracting a massive audience. NOpostrs have little to lose by deceiving people with bad products so they had to regulate it somehow.
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