It’s pronounced GIF.

  Ganger 1,604,483

Tom Scott

Måned siden

Is there a "right" way to pronounce it? And why is it so complicated? •
Written with Molly Ruhl and Gretchen McCulloch. Gretchen's podcast has an episode all about this:
Gretchen's book BECAUSE INTERNET, all about the evolution of internet language, is available:
🇺🇸 US:
🇨🇦 CA:
🇬🇧 UK:
(Those are affiliate links that give a commission to me or Gretchen, depending on country!)
Graphics by William Marler:
Audio mix by Graham Haerther:
Buck, S. 2014. 70% of People Worldwide Pronounce 'GIF' With a Hard 'G'.
O'Leary, A. (2013, May 21). An Honor for the Creator of the GIF. New York Times. Retrieved from
Olsen, S. The Gif Pronunciation Page.
Baio, A. 2014. ‘JIF’ Is the Format. ‘GIF’ Is the Culture.
McCulloch, G. 2015. Why the pronunciation of gif really can go either way.
Dow, M. 2020. It's 'gif and gif': The english lexicon goes both ways.
I'm at
on Twitter at tomscott
on Facebook at tomscott
and on Instagram as tomscottgo

Tom Scott
Tom Scott 2 måneder siden
I realised after upload that I slipped up here: if you pay close attention, you can tell the way I pronounce GIF. Ah well! Also, subtitling this was an interesting job...
Paul S Rohrbaugh
Paul S Rohrbaugh 11 timer siden
@Felix Roux this. Unless you say "graphics" with a "j" sound, then the hard G flows through to the acronym.
Paul S Rohrbaugh
Paul S Rohrbaugh 11 timer siden
0:40 pure descriptivism is misguided. It would have more importance in a world where there wasn't widespread access to information, but wide-spread smartphone / internet access makes it trivial to access declarative knowledge. Pure descriptivism can impede the clear transmission of ideas when the ignorant masses redefine existing words - or when the politically motivated do it with nefarious intentions. A benign experience of this is "electrocute". A decade ago I hadn't gotten the memo that despite being a portmanteau of "electricity" and "execute", electrocute now could be used for any shock. Someone explained to me that their neighbor had installed a new electric fence, and it had electrocuted their dog. There was a solid minute of confused conversation as I believed the dog to be dead, whereas they knew that the dog had only received a minor shock. A more troubled example is the different definitions of "racism" that are in use. The tradition definition is "a belief that one race is superior to another". Meanwhile, some are actively lobbying to change the definition so that racism is linguistly impossible against a majority race, and is only possible against a racial minority. Yes, language needs to adapt to new ideas, and there are plenty of examples of this, like "blog" emerging from "web log" and "vlog" emerging from "video blog". But there is merit to being able to tell people that they're using a word incorrectly, or, in the immortal words of Inigo Montoya - "You Keep Using That Word, I Do Not Think It Means What You Think It Means".
VIP FF 2 dager siden
Mean while me: Gee aye eff
That one Weeb
That one Weeb 5 dager siden
I bet it was
Badatnames Bruh
Badatnames Bruh 59 minutter siden
It's nor jraphics, it's graphics
2인간⍢⃝⠀ Time siden
Rubin 5 timer siden
It pronounced G-I-F.
Mr. Motor Freak
Mr. Motor Freak 5 timer siden
It's G-I-F Because it is an abbreviation for Graphics Interchange Format
tokyo ンョス
tokyo ンョス 6 timer siden
Jif: Daniel Gif: the cooler daniel
Epic7Ate9 6 timer siden
Yes it’s GIF indeed
hamsnerd 9 timer siden
No it's not gif it's gif.
shingaki 9 timer siden
I always pronounced gee-ai-eff bc it was written all in capital letters so i could tell it was an acronym
Kersplat 10 timer siden
I pronounce it "gee eye eff" because that's how I read acronyms if I haven't heard them out loud. (also therefore I would be on the j side, right? because "gee"? but actually I side with "ghif" because it's distinctly a g sound and can't be confused with a j)
Parsa Rathernotsay
Parsa Rathernotsay 14 timer siden
At this point I don’t even know how I originally pronounced it...
Mark Mazur
Mark Mazur 16 timer siden
I searched “Is it GIF or GIF?”
Mr. Hidden Blades
Mr. Hidden Blades 18 timer siden
Actually it’s pronounced yiff
Rupesh Sharma
Rupesh Sharma 22 timer siden
70% says gif and 30% says dzif... Me: who says G, I, F I'm not even existed im 0% 😂
azooz doss
azooz doss 23 timer siden
i always say jif
N A R A 23 timer siden
I say it as g. i. f 😂😂
Shayla YouTube
Shayla YouTube Dag siden
I say gif Not jif
Madcat ASMR
Madcat ASMR Dag siden
Cluttering Dag siden
I dont know why but i read it like how the letters are there "ji ai ef"
WolfdenGaming /Mavadelo
WolfdenGaming /Mavadelo Dag siden
Wait till you hear how the Dutch pronounce it :P
AimloqyX Dag siden
Okay thanks dude.
シCherishシ Dag siden
I say g-i-f and everyone says it’s weird
Melancholia Dag siden
lapissed Dag siden
let's sing the alphabet a b c d e f g o h
DaisyFeverTIME Dag siden
Gary and Gerald fighting for dominance once again
Ъ Dag siden
[G]IF, because in my native language "g" has only one pronunciation
Harison Dag siden
I thought It was pronounced fig
Vicoe Mo
Vicoe Mo Dag siden
Captain obvious is here
#NCB Dag siden
if you guy's want 'A Silent Voice' (amv) with lofi beat's (jaden's MIND remix), if yes, then go ahead at " @siFM
Chennie Chen Chen
Chennie Chen Chen Dag siden
I pronounce it as "Jif" even back then…
Paul Madley
Paul Madley Dag siden
30% of people are wrong.
zltn grz
zltn grz Dag siden
it was never an issue to me, there's a "g", so it's a /g/ (or "hard g") -- although me being Hungarian might be a factor in this
no one knows _
no one knows _ 2 dager siden
Me who reads it “G-I-F” 👁👄👁
Isel 2 dager siden
it's actually pronounced "yiff" because GIF (or graphics interchange format) is an old english word
Jordyn Young
Jordyn Young 14 timer siden
Right, but its a different word with a different meaning, as tom points out with Gillingham. In english two words can be spelt the same but pronounced differently
asdfer 2 dager siden
i thought gel was pronounced gel not jel whatever im gonna prounounce it gel anyway
OMGaming203 2 dager siden
I thought whenever it's a ge, gi, or gy, it's pronounced je, ji, jy.
Puuding Music
Puuding Music 2 dager siden
It's pronounced Jif not Gif. Then Gif is pronounced as Gif!
Elric 2 dager siden
Why the hell am I enjoying this,Tom, you sly minx?
soham bade
soham bade 2 dager siden
We who actually pronounce it by G I F
RianBeatrice526 2 dager siden
COMMANDandConquer199 2 dager siden
If the guy who invented it says it's pronounced jif, then it's jif IMO.
Gamer ki Playsss
Gamer ki Playsss 2 dager siden
The title pisses me off
Andrut V13
Andrut V13 2 dager siden
Its hard g gif
f b
f b 2 dager siden
Gif can’t be pronounced ‘Jif’ as that’s actually pronounced ‘Cif’, apparently.
Will B
Will B 2 dager siden
The correct answer is that one person made up a word "gif" pronounced "jif" and then other people made up a word "gif" pronounced "gif" to describe the same thing. Very few things in the world only have one word or one pronunciation to describe them.
Muhaiz ru
Muhaiz ru 2 dager siden
who tf cares how they're pronounced, as long as people understand what we said it's all good, that's the main reason of communication
maria fe
maria fe 2 dager siden
a fellow descriptivist eh?
d o r i a r t
d o r i a r t 2 dager siden
I just realized that laser is an acronym
d o r i a r t
d o r i a r t 2 dager siden
Why can't we just say dgi ai ef
Manahil Junejo
Manahil Junejo 2 dager siden
I pronounce it as *G . I . F*
Neki Stunter
Neki Stunter 3 dager siden
Sruti Deka
Sruti Deka 3 dager siden
Who tf pronounces GIF, gif? I am from India and all of my friends pronounce jif
Nao Potátó
Nao Potátó 3 dager siden
how i pronouce GIF: gé í ef
Aveon 3 dager siden
It's pronounced yiff
lavender Halo
lavender Halo 3 dager siden
fi revloe
fi revloe 3 dager siden
It's G I F end of story
omer michaely
omer michaely 3 dager siden
"Jif" in my language translates to the slang for sewage.
Kamil Wilczyński
Kamil Wilczyński 3 dager siden
The "wrong way" that you pronounced "laser" is quite close to what you pronounce that word in Polish
Rei Honoka
Rei Honoka 3 dager siden
Me : "zhaif"
Kelly Klauss
Kelly Klauss 3 dager siden
Before I knew it was jif I pronounce it as G I F
bad bugs
bad bugs 3 dager siden
Disgusting, it’s obviously iaeéñÿñêvæšęeêńtœpręęty
Cat Mew
Cat Mew 3 dager siden
Yoshi The Bird
Yoshi The Bird 3 dager siden
I think its pronounced "Gif" because it's not peanut butter.
Cat 3 dager siden
giraffics interchange format
Dena 3 dager siden
We flew a kite in a public place
melmay 3 dager siden
the g stands for graphic...?
Danobius2000 3 dager siden
I'm hungarian. If I see g I spell g.
JASUL ARAEZ 3 dager siden
me who pronounces it jee eye eff
Saltycrx 3 dager siden
I personally think jif
Mr dudle
Mr dudle 3 dager siden
Salute to the people who pronounce it by letter G.I.F
15acreflyer 3 dager siden
more than likely it will be cif soon
Lone wolf
Lone wolf 4 dager siden
It's jif idc what you say
エロイ 4 dager siden
"It's pronounced like this other word, not 'GIF'" funny...
Zuzanna Latanska
Zuzanna Latanska 4 dager siden
Me who pronounces gif G-I-F: o.o
•ii Annika•
•ii Annika• 4 dager siden
Me who pronounced it as the name of the letters (G-I-F): 👁👄👁
Menaka Dias
Menaka Dias 3 dager siden
Same... Not just u... Many of us do too 💪
danosworks 4 dager siden
But it's an acronym, why would it matter?
Brian Luong
Brian Luong 4 dager siden
Banana Pig
Banana Pig 4 dager siden
I say it as jee ai ef
Maeve M
Maeve M 4 dager siden
I,,, uh,,, pronounce it G-I-F like the letters
PeWPeW 4 dager siden
It’s pronounced gef
i am a hooman
i am a hooman 4 dager siden
so am i the only one who has been pronouncing GIF *letter by letter?*
superholly 4 dager siden
I read the title pronouncing it the way I do (of course) and thought "atta boy".
maria fe
maria fe Dag siden
So how do you pronounce it?
Felipe Ortiz
Felipe Ortiz 2 dager siden
Puneeth N
Puneeth N 3 dager siden
karan khurana
karan khurana 4 dager siden
It should be pronounced as G-I-F. (jee-ayee-ef)
Menaka Dias
Menaka Dias 3 dager siden
I agree... 🤪Same
Royal Rice
Royal Rice 4 dager siden
It’s pronounced gjif
Cobra shark Gaming
Cobra shark Gaming 4 dager siden
It’s pronounced like the g in gigantic, gorgeous, and gorge!
Jordyn Young
Jordyn Young 14 timer siden
Gigantic doesn't have the same G sound as the other two...
Etsuko Yamada
Etsuko Yamada 4 dager siden
i hear people call sandwiches 'samwiches' all the time and nobody's complaining there. I personally think that JIF sounds better, but y'all can say it how you want. Also, accents exist so it might sound even funkier when others say it.
t-poser 4 dager siden
No, it's da vinki
Sera 4 dager siden
Alexis Smith
Alexis Smith 4 dager siden
Am I the only person who calls it G I F?? All of my friends call me out for it but it makes sense
ロクロキ 4 dager siden
Its Gif
YendisFish 4 dager siden
It’s GIF
Eli Cohen
Eli Cohen 4 dager siden
No, it’s neither, it’s QIF
Dr. Devastator
Dr. Devastator 4 dager siden
It’s promoting GEHEPpH
Reuben Rose
Reuben Rose 4 dager siden
The Oofinator
The Oofinator 4 dager siden
I'm just going to pretend that I understood that.
Shiv Sai
Shiv Sai 5 dager siden
I say G I F.
Lavanya Agrawal
Lavanya Agrawal 5 dager siden
Umm who even says GIF or the second version I literally pronounce G-I-F- I mean who doesn't smh🤷 Ps: no hate 😀😀
Superkidra 5 dager siden
2:10 What about if you EXCLUDE words that start with "gi"?
Viji Raju
Viji Raju 5 dager siden
I don't have GIF, but I is silent
Will Prifogle
Will Prifogle 5 dager siden
Choosy moms choose gif
Yogi The One
Yogi The One 5 dager siden
Other languages: Just pick one! English language: No, I don’t think I will.
maria fe
maria fe Dag siden
Das Nutella or Die Nutella?
Why The Web Is Such A Mess
Tom Scott
Ganger 1 mill
A KSI & Pokimane Deepfake has been made
JJ Olatunji
Ganger 3,7 mill
I Have a Confession to Make...
Ganger 3,5 mill
Announcement: BEYOND ORDER: 12 More Rules for Life
why typing like this is sometimes okay.
The Worst Typo I Ever Made
Tom Scott
Ganger 2,7 mill
The Infinite Pattern That Never Repeats
Why You Can Spot Bad Green Screen
Tom Scott
Ganger 3,1 mill
Which Is "Bouba", and Which Is "Kiki"?
The Hidden Rules of Conversation
Tom Scott
Ganger 1,9 mill
Gravitational Lensing
Ganger 1,3 mill
A KSI & Pokimane Deepfake has been made
JJ Olatunji
Ganger 3,7 mill
I Have a Confession to Make...
Ganger 3,5 mill
Announcement: BEYOND ORDER: 12 More Rules for Life
Tiny Style 3 - Cyanide & Happiness Shorts
Ganger 616 k
Rick and Morty x PlayStation 5 Console [ad]
Calling Out Companies Who Stole My Nails
Simply Nailogical
Ganger 1,8 mill
The Dixie D'Amelio Show with Charli D'Amelio