How robots made this food commercial look effortless

  Ganger 1,431,210


8 dager siden

Creating the perfect food commercial isn’t just a matter of great styling and a mouth-watering dish. Sometimes, you need a robot.
Steve Giralt is a “visual engineer.” Check out his Instagram for more:
The team that built this rig shares amazing BTS as well.
Or explore his website as he starts working on educational content about his work:
Giralt began his career as a stills photographer, but he saw potential for more thanks to his hobbies in engineering. A new discipline was born: visual engineering, using robotics, advanced camerawork, and a lot of creativity to create moving images that have never been seen before. His Smores have lit up Times Square, and, in the video above, you can watch how he uses trial and error (and more than a few robots) to drop the perfect lime.
Giralt’s toolkit includes Arduino programming, Maya, welding, epoxies, super-expensive cameras that can shoot incredible slow motion, and a lot of elbow grease and ingenuity. This form of commercial art shows how technology can make incredible images happen - and you don’t always need computer graphics to do it.
Subscribe to our channel! is a news website that helps you cut through the noise and understand what's really driving the events in the headlines. Check out
Watch our full video catalog:
Follow Vox on Facebook:
Or Twitter:

Dark Seastar
Dark Seastar 3 timer siden
The client sounded like Michael Peña at 2:08.
Night Love
Night Love 6 timer siden
Very nice….
Alyssa Forsty
Alyssa Forsty 7 timer siden
when a whole cup of juice has a better photoshoot than you:
Chloe Franklin
Chloe Franklin 9 timer siden
does anyone know the song used around the 30 second mark?
LOLey 9 timer siden
Totally misunderstood the title 😅
Lanach 07
Lanach 07 10 timer siden
So no one is talking about how the SCIENCE and ART scrambled to become REACTS NICE ; 1:39
padkirsch 11 timer siden
And they threw in the Verizon 5g commercial at the end too... 🤑🤮🌝 Love Steve giralt. Awesome stuff here. Great video but that ending was disappointing to say the least.
jamie Chan
jamie Chan 11 timer siden
*bruh i want job like this when i grow up*
⸻⸻⸻⸻⸻⸻⸻⸻⸻⸻⸻⸻⸻⸻⸻⸻⸻⸻⸻⸻⸻⸻⸻⸻⸻⸻⸻⸻⸻⸻⸻⸻⸻⸻⸻⸻⸻⸻⸻⸻⸻ 12 timer siden
I got that ad before the video so i thought i got it twice
Hassnain Haider
Hassnain Haider 12 timer siden
What did i watch this?
Akmal Danial
Akmal Danial 12 timer siden
no one gonna talk abt the minecraft music in the beginning
Lion GamingYTz
Lion GamingYTz 12 timer siden
Guys I have figured out that it was...... *Nothing ;-;*
Leung Hiu Ching Oriana
Leung Hiu Ching Oriana 13 timer siden
Ben Fisher
Ben Fisher 13 timer siden
Wow this video is more educational than the schoolwork I’m doing rn
Nishit shetty
Nishit shetty 13 timer siden
Hmm can't we use 3d softwares to do these things 🤔
ashesfrombones 13 timer siden
or... or... or... use Blender 3D
El Bandito
El Bandito 14 timer siden
Soon bartenders will be out of their jobs.
5 Minutes Of Siege
5 Minutes Of Siege 14 timer siden
Honestly I would rather have one ad for watching NOpost videos than watching one of these and having two
David Bennett Piano
David Bennett Piano 14 timer siden
It's absurd that this video is sponsored, but not by Jack Daniels!
padkirsch 11 timer siden
Right? Verizon 5g? 🤦‍♂️
Asz 15 timer siden
So where can i watch the full video of that commercial?
Peter B
Peter B 15 timer siden
Anyone know the name of the piano piece around 30 seconds in? I can’t remember the name!
Rainer 15 timer siden
But couldn't all this be done in a 3d render/simulation? It would be much easier I think
LaFantum 17 timer siden
The parent company of verge......... *angry Stefan etienne sounds*
TCRG Official
TCRG Official 17 timer siden
1:00 can’t they just spin the platform with the cup of thing
Alexyum S.
Alexyum S. 18 timer siden
It would be less expensive to make it completely in 3D
W 18 timer siden
Vox bringing that fire again
Izzati Hassan
Izzati Hassan 19 timer siden
one word: Blender.
Johnny Cash
Johnny Cash 20 timer siden
This is why I’m voting Trump.
Gen D.G.
Gen D.G. 20 timer siden
"Problem-solving is like the core of my passion." 💙💙💙
Gabby Valenciano
Gabby Valenciano 21 time siden
*sigh The things we do for food...
Ans Hakim
Ans Hakim 22 timer siden
It doesn't look effortless tho
eioshen boboi
eioshen boboi 23 timer siden
Everyone else's main takaway: Wow so much tech goes into making ads. My main takeaway: OMG was Wall-E based on Number 5?
samfa L
samfa L Dag siden
What if you used clear gelatin and cut it into cubes as ice instead of ice in the drink
samfa L
samfa L Dag siden
This is really cool
paul mullins
paul mullins Dag siden
What is the son* at opening.
MatthewPlays_YT Dag siden
eioshen boboi
eioshen boboi 23 timer siden
Meanwhile the ice caps are melting. At least the product shots look good.
Max Dag siden
Isn’t it easier to animate it? And cheaper?!
x9x9x9x9x9 Dag siden
Being a helper on these food commercial crews is a dream job of mine. You get to build and work with so many cool things.
jingle bell
jingle bell Dag siden
A piece of laptop and Animation software can do the whole thing. And you can't see the difference. But the genuine and talent of this guy is far more superb , he did a great job.
Koen Noordhoek
Koen Noordhoek Dag siden
I absolutely love the video, and I think the rig is incredibly cool, but wouldn't it be way easier and cheaper to simulate this in blender or something like that?
Nadav Goldenberg
Nadav Goldenberg Dag siden
@dbrand ? 🤔🤫
Christian Lemus
Christian Lemus Dag siden
What classical song do they use at the start of this video?
fuckleberrie Dag siden
Idk what it is about tech people and naming things, theyre so creative otherwise Camera 1: bob Camera 2: bob 2 Camera 3: movie robot
Kaustubh Pethkar
Kaustubh Pethkar Dag siden
how do you want to make your advertise? yeah yeah yeah lets do that.
Niladri Mondal
Niladri Mondal Dag siden
Just give Daniel Schiffer a call he will show how it's done
Dj Boom
Dj Boom Dag siden
2:51 YogurtCap's nemesis
Just Some Guy without a Life
Just Some Guy without a Life Dag siden
I can already hear the sound of people losing their jobs
is this a jojo's reference?!?!
is this a jojo's reference?!?! Dag siden
Art science Can literally make Reacts nice That was so smooth
bloodaxe Dag siden
White man's mind is marvelous
totalmikie Dag siden
Meanwhile the ice caps are melting. At least the product shots look good.
Ukiringo Freeze
Ukiringo Freeze Dag siden
Looks like wall-e to me
Benaiah Dandel 8A
Benaiah Dandel 8A Dag siden
1:52 Lime :(
agillespie89 Dag siden
I didn't see them mention temperature, but I bet the room was cooled to near freezing to prevent condensation on the glass for a more crystal clear shot.
Emmanuel Wilhoite
Emmanuel Wilhoite Dag siden
The stunt at 7:07 ????
Gaming York
Gaming York Dag siden
Surprising he used a Minecraft song
Saksham Shrivastava
Saksham Shrivastava Dag siden
What's the music in the background at 7:47??
Saksham Shrivastava
Saksham Shrivastava Dag siden
Found it: Fujiyama Gymnase by Oswald D'Andrea ❤️
Ela Singh Tomar
Ela Singh Tomar Dag siden
When life gives you lemons, it comes with a price
Ash Lilburne
Ash Lilburne Dag siden
Certainly no expert here, but for those costs wouldnt a version made up in After Effects and Blender be nearly as effective for a fraction of the cost?
KidPlaysGame Dag siden
Hey I think the one without the robot looked good 😅
matilda c
matilda c Dag siden
How much is it to pay an animator? 🤔
Among Us Bot
Among Us Bot Dag siden
Just drop it high enough, you will achieve the effect
matthew mann
matthew mann Dag siden
Robots, machines, computers, and other electronics are making many things look effortless
George McNamara
George McNamara Dag siden
This would be an interesting dope tech episode for MKBHD
Dissociated Women Incorporated
Dissociated Women Incorporated Dag siden
Down with Vox's liberal pro-robot agenda! We won't let you get away with helping Bill Gates and his army of Robonerds™ take over the world! 😠
Nascent Space
Nascent Space Dag siden
What’s stopping them from doing this in CG
Connor Gleason - Travel & Languages
Connor Gleason - Travel & Languages Dag siden
Can the robots do this to my cooking?
NFSW DFOW Dag siden
Good luck doing this with your phone camera
Fantastic Dag siden
adamfilip Dag siden
just do it in cg
Anish Kumar
Anish Kumar 2 dager siden
The editor of this video is dope.🔥🔥🔥
picklerick-therichwoodkid 2 dager siden
I know for a fact that Steve is one of those people on SkillShare that all these NOpostrs are talking about... OK I GET IT NOW LINUSTECHTIPS
Ravi 2 dager siden
Technically this video is also an AD.
El George
El George 2 dager siden
Honestly didn’t think twice about those kinds of ads, it’s so typical to see lol
Jason DiLaurentis
Jason DiLaurentis 2 dager siden
Can you test the rig with the 12 Pro Max please.
Edward Najafi
Edward Najafi 2 dager siden
I like the Minecraft music in the background.
P 2 dager siden
A whole lot of expense and effort. Wasted on "anti-consumers" who reject commercials, run filters and adblocks, etc. The more they want to sell it, the less you need to buy it.
Vic Fletcher
Vic Fletcher 2 dager siden
Jesus loves you, so consider him today! You don’t know how much time you have left, so don’t put it off until tomorrow. (^ω^)
Kevin Razo
Kevin Razo 2 dager siden
Does anyone know what the name of the song is at 0:30 - 0:40?
Gaurav Dutta
Gaurav Dutta 2 dager siden
Randy Silver
Randy Silver 2 dager siden
Especially the ad you just watched.
Fantastic 2 dager siden
Ed Plays Drums
Ed Plays Drums 2 dager siden
Sooooo no robots were actually used in the Jack Daniels commercial?
Madeline Carroll
Madeline Carroll 2 dager siden
Wow I didn’t expect to be here today but I guess my recommended didn’t disappoint
Junk Bond Trader
Junk Bond Trader 2 dager siden
This job is such a weird mix of passions. No one plans to get into this type of career. They stumble into it!
Mersadie Oliton
Mersadie Oliton 2 dager siden
cant this done in 3d in less time
Indian Girl
Indian Girl 2 dager siden
China B
China B 2 dager siden
I just might buy it 🧐
Em Jaybee
Em Jaybee 2 dager siden
Is this the best use of precious resources?People will buy junk,regardless of fancy ads.Delusional,but we can,so we will.Not really going to save a life or anything.
Steve 2 dager siden
Poison drink commercial?
Ayu Oktariani
Ayu Oktariani 2 dager siden
I need share this video to client who always many expectations for their video ads but just wanna pay us very cheap price.
Vox 2 dager siden
I really have to double take when I saw the channel name
Another Generic Gaming Channel
Another Generic Gaming Channel 2 dager siden
We take commercials for granted
Net Normie
Net Normie 2 dager siden
KarIgnishaYumi 2 dager siden
Robot mix with machine and people. Science etc.
AbsolX Guardian
AbsolX Guardian 2 dager siden
Oh huh, I always assumed those kinds of effects were achieved through 3D animation. I couldn't put my finger on it, but there was something in the physics that weren't right. I wonder which would be harder to achieve.
Kamran Khan
Kamran Khan 2 dager siden
All this for less than 5 seconds.... Thats commitment and enthusiasm...
G00ober 2 dager siden
Lol, thats what you get for complaining when you get asked to do stuff by your boss, you get replaced by something that just does what its told, a robot.
carlos warnecke
carlos warnecke 2 dager siden
And about 5 people went on to buy a Jacky after that 😂👋
Airbus Pacifica
Airbus Pacifica 2 dager siden
They needed a machine to drop a lime...
John Sweeter
John Sweeter 2 dager siden
A food stylist?! Omg I love 21th century
Why Doc Martens Are So Expensive | So Expensive
creative   vs   inventive
Ice Cream Sandwich
Ganger 455 k
Why this font is everywhere
Ganger 1,2 mill
Why Gravity is NOT a Force
Ganger 3,5 mill
The Infinite Pattern That Never Repeats
The Rise And Fall Of Subway
Business Insider
Ganger 9 mill
Why Americans Eat Dessert for Breakfast
Johnny Harris
Ganger 1,8 mill
Why Uber Failed in China
Ganger 506 k
Brown; color is weird
Technology Connections
Ganger 1,9 mill
creative   vs   inventive
Ice Cream Sandwich
Ganger 455 k
FAME 8: I Konferencja
Ganger 1,7 mill
Among Us - Short Animation - S T O P
KAzeruKo's Kawa
Ganger 12 mill
I BANNED OBAMA (jschlatt animated)
Ganger 909 k